Landytech's bold new look: redefining the future of investment management

In the rapidly evolving world of investment management, data has become the new currency. At Landytech, we are committed to empowering asset owners, managers, and advisors with innovative technology that transforms complex, multi-asset data into actionable insights across the entire portfolio. As we continue to lead the industry as the best-connected investment management platform in Europe, we are excited to unveil our comprehensive brand refresh, designed to reflect our growth, vision, and technology-first approach.

Why the brand refresh?

Adapting to a changing investment landscape

Investment management is undergoing a seismic shift, with data becoming central to effective portfolio oversight. As portfolios grow increasingly complex, spanning multiple asset classes, the need for a centralised solution that connects all types of assets, and the non-investment data that surrounds them, has never been more critical. Our brand refresh aligns with this shift, showcasing our commitment to providing a unified platform that connects the dots and enables swift, informed decision-making.

Reflecting our innovative spirit

Innovation is at the heart of what we do. Our founders’ extensive experience in institutional asset management has equipped us with deep insights into the challenges faced by modern investors. The refreshed brand identity reflects this innovative spirit and our dedication to delivering cutting-edge solutions like Sesame, the investment management command centre.

Aligning with our vision and mission

Our vision is to build an all-in-one global technology platform with an intuitive, transparent, and data-driven experience to manage the entire investment ecosystem. And our mission is to empower asset stakeholders by revolutionising access to investment data and insights in one central platform. The brand refresh is a visual representation of these core values, designed to communicate clarity, precision, and expertise. Our reporting and collaboration tools drive decisive action, and this modern design reflects the incisive approach that defines Landytech.

We've been on an exciting growth journey since our nascent brand emerged back in 2019, and this new brand identity reflects our status as a leading player in the investment management market.

Key elements of the brand refresh

Modernised visual identity

Our refined logo, originally derived from the endless knot symbol, and refined to represent interconnected data points and consolidation, captures our expertise not just in data, but providing complete portfolio oversight. You might say that Sesame provides 'endless wisdom' on what you own and why, at all levels of the portfolio.

Enhanced typography and illustrations

Typography and illustrations play a crucial role in our brand identity, providing a clean, action-oriented, and readable look that aligns with our mission. Our illustrations, characterised by technical precision, reflect our commitment to precise data and analytical connections. You need more than a picture for critical information about your assets - you need all of the contacts, documents and data around them in your investment management command centre.

The impact on our customers

Elevating the customer experience

The brand refresh is not just a visual update; it’s a commitment to enhancing the overall customer experience. As we continue to roll it out, our updated brand identity is designed to make our platform more intuitive, our communications clearer, and our interactions more engaging. This means faster, more informed decision-making and a seamless experience for our users. Whether you're interacting with our platform, reading our reports, or engaging with us on social media, you’ll experience the same level of excellence that defines Landytech.

Showcasing continuous innovation

The refreshed brand is a testament to our continuous innovation. It reflects our commitment to leading the industry with state-of-the-art technology and data solutions that address the evolving needs of modern investors.

"The release of our new brand identity is a pivotal moment for Landytech. This refresh not only marks a significant milestone in our journey but also reinforces our commitment to revolutionising investment management technology. Our new visual identity, coupled with our dedication to providing centralised data and actionable insights, will further empower our clients to make informed investment decisions with confidence. We are excited about this new chapter and look forward to continuing to lead the industry with cutting-edge solutions that meet the evolving needs of modern investors."

Sam Franklin, Marketing Director

Join us on this exciting journey

As we embark on this new chapter, we invite you to join us on this exciting journey. The brand refresh marks a significant milestone in our evolution, enhancing your experience with Landytech and reaffirming our commitment to providing unparalleled investment management solutions.

Thank you for being a valued part of the Landytech community. Stay tuned for more updates as we continue to innovate and lead the way in investment management technology.